Head of sales


£60K + £60K OTE + Options

Seniority level

Mid-Senior level

Employment type


Job function

Sales Business Development Strategy/Planning


Having just completed its first major investment round, Vertical Future is at an exciting stage of growth, with the team doubling in size from 10 to over 20 staff in the next 6 months, supporting the build-out of two new productions sites in London. With new technology to commercialise, the Company’s national and international reach and exposure is also expected to grow significantly.

Aligned with the Company’s rapid site expansion plans, the Head of Sales will be tasked with growing Vertical Future’s B2B (restaurant, wholesale, and distributor) sales across London, identifying new customers and partners, developing sales strategies, and securing business. They will be given a budget to build a sales team (contract or permanent) and a customer relationship team to manage accounts once business has been secured. The role will require close engagement with both the Head of Marketing and Communications and Company leadership.  

This is a high-performance role with a 100% bonus, based on sales targets across Year 1. Share options may also be offered subject to performance and time of service – and subsequent years will also offer similar, sales-driven incentives.  The role also offers coaching, mentoring, and the chance to develop within a fast-paced, high-growth technology business.

Interviews will take place in Q4/2019 and a Q1/2020 start is preferred.


Deliver new business, based on clear financial and growth targets
Build and run a sales teams to complement and grow the business with new revenue
Work with the Head of Marketing & Communications, upselling on existing accounts with innovative marketing services campaigns, including custom content, research and thought leadership programs
Deliver performance reports to clients and benchmarking those results against Company growth plans
Maintaining a high level of business development activity including scheduled calls, face to face meetings and proposals
Innovate by identifying new and lucrative sales targets across the B2B sector
Develop long-term sales strategies in line with the Company’s national and international expansion plans and technology rollout

Required skills and experience

10+ years of relevant experience in sales
Good understanding of the Vertical Farming and technology sectors
Extroverted, with strong written & verbal communication abilities
Exceptional organisational and implementation skills
Experience using Excel
Detailed understanding of finance and financial management
Salesforce and Marketing Automation tools (Salesforce Pardot, Marketo, Hubspot) experience preferred
Excellent communication skills to work cross-teams, creative thinker and team player
Independent, proactive with a can-do, and a problem-solving attitude.